Kemira

Commercial operating
model renewal

“The most important achievement, however, was that the change did not remain merely a plan.”

”We collaborated with Brave Alliance on clarifying our business unit’s new global operating model and planning and implementing the changes required to bring it to life. We were looking for a partner who could bring fresh perspectives, challenge our thinking constructively, and help us drive the change forward in practice. Brave impressed us with its expertise, way of working, and ability to connect strategic work with concrete implementation.

Brave helped us clarify the vision for our new operating model and identify the changes required to implement it across the organization and at the customer interface. During the collaboration, we clarified our ways of working, roles, and responsibilities, and began renewing our commercial strategies to align with the change in the operating model.

Brave’s approach was inclusive while being appropriately challenging. They helped us examine issues from new perspectives and maintained healthy pressure to move from discussion to decisions. I particularly valued their practical approach: the work did not remain at the strategic level but led to concrete actions and clear responsibilities. At the same time, they created an open environment in which even difficult issues could be discussed constructively.

As a result of the collaboration, we gained a significantly clearer view of our future operating model and a concrete direction for implementing it. Roles, responsibilities, and ways of working became more clearly defined, and the organization’s key people developed a shared understanding of the changes required. We also built a stronger foundation for renewing our commercial strategies.

Perhaps the most important achievement, however, was that the change did not remain merely a plan. During the collaboration, the new operating model was put into practice, implementation was actively monitored, and progress was reviewed regularly. The direction was also adjusted when needed along the way, helping to ensure that the change progressed in line with the objectives.

Brave stands out in the way it works with clients. Rather than introducing off-the-shelf models into an organization, they invest time in understanding the business, operating environment, and people before developing solutions. I also appreciated that Brave was willing to challenge our thinking and help us make decisions even in difficult situations. The collaboration felt more like a genuine partnership than a traditional consulting project.

The collaboration was goal-oriented, practical, and genuinely driven by the client’s needs. Brave not only helps define the direction but also supports the implementation of change in practice. Their strength lies in their ability to combine strategic thinking, people engagement, and practical implementation. I recommend Brave to organizations facing significant change or strategic renewal.”